The meaning behind millenial pink + Kylie Jenner's Cosmetics Pop Up in San Francisco

As I walked up to the Kylie Jenner Cosmetics Pop Up Shop in San Francisco today, I noticed Millenial Pink covering her exterior windows, her millenial pink "drip paint" or shall I say "tears" covering all windows blocking the outside world from inside.

 I have loved the color pink since as far back as I can remember. I remember I had a full blown pink phase in college (in 2008) where literally all my tops were pink, my bed cover was a soft pink, my eyeglasses were pink etc.  My favorite ad campaign was hanging on my wall - an all-pink Dior sunglass campaign with pink bags on the floor surrounding a girl in a pink bathing suit and pink sunglasses.

 But I can also remember that I didn't always love pink. I remember there was my goth phase in the 6th grade, which developed through influences from music - black was my favorite color then, Hot Topics also came onto the scene at this time.

 So what is it that has drawn so many millenials, now older in our 20's, back into the color pink? Pink is generally associated with baby girl parties, it is rooted in our sub conscience as representing femininity and represents the "female" gender.

If you ask my arrogant & stubborn side, and my design side - my answer would be because the color is soft, approachable, relaxing, sweet, and HAPPY. If it were so simple, to not have to delve too deeply into theorizing anything, I would simply say that it is a color that stands out, simply for the reason of its place on the color scale.

 However, nothing is ever as it seems, so, my grander theory is that since it is in all of our sub conscience that this color represents "FEMALE" and if females have been raised to be more empathetic, nurturing, holistic etc., in a world full of hate and trouble, maybe this is a subliminal cry of tears from the masses for a female takeover. A stamp of FEMALE in a row of male owned shops near Market Street in the center of Silicon Valley, 95% MALE.

 I am a cultural and radical feminist who believes that a complete overhaul, a complete takeover a complete replacement of the patriarchy by a matriarchy in all nations, is the solution to all of our problems.

 So as I leave the Kylie Cosmetics Pop Up with one of her KOURT x KYLIE lipglosses in my hand, I think to myself, "why did I just buy this?". When I have plenty of lipsticks at home.

 "Why did I buy this"? I have no idea.

But the answer is, I bought it because on the surface, this is just cosmetics. But deep down, this is war and we females, are all in this together.

My support is in my dollars, and me purchasing this lipgloss is a huge fuck you to the patriarchy.

 If this lipgloss could speak it would say, where's my 10%? Where's my raise? Where's my money? Where's my house? Where's my RESPECT?