Do you not know you are oppressed?

I recently commented on a sponsored ad campaign from Chanel Beauty promoting their newest blushes & lip glosses for the season using a Caucasian model with fair skin and green eyes, dirty blonde hair, beautiful by industry standards, and an air of entitlement. 

The model was sitting in a car, dabbed on a puff of blush and barely any lipgloss and tossed the products in the back of the car as if she didn't even need them. Because she doesn't :)

White supremacy at its finest, in my very third-eye-wide open eyes.

My comment was mild, in my opinion. I was simply describing my perspective of what I just watched through my words:

"A simple Caucasian woman with no stress or cares in the world. Simply needs to apply a dab of blush and lipgloss on because the world accepts her just as she is and she doesn't have to worry about acceptable or fitting in or stereotypes or racial discrimination (emoji eyeroll, emoji eyeroll, emoji eyeroll)."

I received quite a few comments - even from ethnic, multi-racial women - and (not shocked - eye roll please) to see they didn't like my statement.

Wanna-be clap backs include:

"I'm Latina, I have never been mistreated. I've never faced discrimination either...I blend it with society and don't wake up every thinking that I'm a Latina woman...I am just a human, that's all"

"It's literally a makeup ad..." (from a Vietnamese woman)

"Ohh you don't know me..I have been discriminated against for being white and slim. I just choose to live life in a positive light"

So this raises a lot of questions for me!!

Do these young women not realize their oppression and that the system is not built for them ? 

Are these women not in America? If not, maybe I need to move.

How can we change our language to make the "younger" generation care about these topics so they know how to protect themselves?

White women...how the fuck can you be discriminated against if you ARE the superior race? Please read everything by Rachel Cargle. 

I also highly reccomend Dear White People on Netflix.

Call your Girlfriend Podcast Episode White Fragility: https://www.callyourgirlfriend.com/transcript-episode-160-white-fragility

O Being Episode: Let's Talk About Whiteness: https://onbeing.org/programs/eula-biss-lets-talk-about-whiteness-sep2018/

Obviously I don't have the answers, but I am hoping these questions trigger thoughts and conversations. So enjoy. 

xoxo

LoveCrushBella

Annabella Z.

SF